Research In Motion (RIM) Limited, maker of the BlackBerry®, is a Canadian company experiencing massive growth in volume output, staffing, and manufacturing infrastructure. The combined pressures of a rapidly expanding customer base and shortened product lifecycles have led the company to add more contract manufacturers to the supply chain, which means that more complex decisions need to be made in less time. Existing software was not up to the challenge, so the implementation of a new decision support tool was essential to keep RIM positioned as a market leader.

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Leveraging Response Management in a Super-Charged Environment
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