In his report on Response Management, Steve Hochman of AMR Research says "amongst demand-driven leaders, the pursuit of perfectly optimized forecasts and supply plans can no longer be the end game. In high-volatility, supply-constrained businesses, the new basis of competition is the ability to peer faster than your competitors into the black box of multiple planning and execution processes, running offline scenarios that give collective, rapid visibility to financial and service impact of a short list of viable decision alternatives."

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AMR Research Alert Article - Response Management: Next Wave of Supply Chain Innovation?
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