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hi tech & electronics
Demand Volatility and Rapid Product Innovation Define the Market
We know what you are facing
Hi tech and electronics manufacturers are now leading the charge for a changing manufacturing industry. As new capabilities are added and customers clamor for the latest innovations, new products are being introduced and old ones are obsolete in record time. It often takes less time to design and manufacture a new product than it does to sell and market it.
And there are many more customers and many more locations to which the product needs to be distributed. Forward-thinking companies are looking at postponement strategies, where they can ship sub-assembly inventory that is finished locally. As new supply chain management strategies evolve, so too does the complexity of the supply chain.
While global outsourcing provides reach and focus, it also introduces more relationships to be managed and more potential for supply chain disruptions.
We Can Help You Thrive…Not Just Survive.
So how are electronics manufacturers succeeding even in the face of these unprecedented supply chain challenges?
There are tools out there to deal with global-scale demand planning: statistical forecasting, replenishment, inventory optimization and the like. But while these tools perform nifty calculations, they don't provide real-life answers when you need them.
Companies are still swimming in spreadsheets as they try to figure out options and update plans. It's incredibly time-consuming and painfully ineffective.
To keep up with today's blistering pace, what electronics manufacturing companies need is actually pretty simple: information they can act on.
What if you could…
- Provide supply chain visibility to all key stakeholders in your organization?
- Develop more accurate sales and operations plans?
- Know precisely how you are performing against the plan and when demand and supply misalignments pose a serious problem?
- Know precisely where your business is at all times and when demand and supply misalignments pose a serious problem?
- Simulate "what-if" scenarios to identify and analyze the best resolution options…all in a collaborative environment?
- Score your options against your KPIs to ensure your team is making informed decisions that align with corporate objectives?
You can…with RapidResponse.
Your supply chain teams can develop feasible plans, but with RapidResponse, they are also ready to deal with the inevitable reality that things will change quickly. They will constantly monitor the state of the business and supply chain, and be able to react quickly and decisively to plan deviations that threaten the company's market position and operations performance.
RapidResponse breaks down the silos that have traditionally separated your demand planning and supply chain planning, slowed down reaction times and produced less than desirable business results. What has that been costing your company?
Moving Faster Than the Speed of Light
New products are being churned out at a wild pace, while new markets—and new competitors—are popping up all over the world. Your customers know precisely what they want and what they are willing to pay. If you can't meet their needs…you miss out.
Everyone needs a plan (and a sales and operations plan at that): they just shouldn't count on reality aligning with it. You must monitor for the misalignments and respond to events as they happen. It's survival of the fittest out there—you need to find a way to consistently, efficiently AND profitably respond to your customers. We can make that happen.
- “We see a lot more product proliferation…that creates the need for a much greater level of flexibility and the ability to continually rebalance your supply chain from end to end…”
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Lisa Henderson, senior director IT, QCT business application, Qualcomm

Hi tech electronics manufacturers on RapidResponse™ to turn their S&OP and supply chain management pains into gains. We have helped customers achieve the following operations performance improvements:
- Customer forecast changes captured daily; de-aggregation to anticipate supply risk done in 15 minutes instead of three days.
- Reduced projected obsolete inventory (as a result of product phase-out) by 99%—avoiding almost $800,000 in stranded inventory.
- Analyzing incremental demand takes less than 1 hour, with processing time being minutes (compared to 56 hours with SAP).
Want to learn more about how RapidResponse can help you increase customer service and reduce inventory risks by closing the gap between planning and execution?