company Kinaxis Response Management video

Transcript

The increasing emphasis on outsourced manufacturing has delivered cost advantages and global reach. But with these benefits have come new challenges.

"Brand owners have moved to an outsourcing model, which makes them more nimble in the market place, however has created a decision gap. So as their customers ask them for commitments, delivery schedules, new product innovation, they now have to rely on the contract manufacturers to provide those decisions." (Ron Stappert, operations manager, Jabil Circuit)

Today's extended supply networks are more complex. And when you combine that complexity with volatile demand, short life cycles and global competition, you have an environment of constant change.

"Contract manufacturing for Teradyne is beneficial in a number of ways. The shift to contract manufacturing presents new challenges for us to have we better coordinate with the contract manufacturers and work cooperatively with them." (Jim Wood, director, supply chain information systems, Teradyne)

Many brand owners and contract manufacturers today are keeping these relationships working by brute force with sub-optimal communications such as phone, fax, email and expensive in person visits.

"Most organizations do not realize the complexities of getting information required across the operations. It cannot just be managed in a spreadsheet and it can't just be managed in ERP system. It requires an application that can actually help you manage operations performance." (Mark Smith, chief executive officer & senior vice president research, Ventana Research)

Enter RapidResponse™ from Kinaxis™.

RapidResponse is an on-demand Response Management service that provides manufacturers with global visibility into all their manufacturing data.

"Management has asked us repeatedly why it is we don't use some of the offerings of our ERP vendors to do this kind of analysis that RapidResponse can do. And the answer to that is their architecture just isn't even close. Kinaxis is way, way ahead of anybody that I know of in terms of their architecture for dealing with very fast analysis, simulations and also being able to import data from contract manufacturers into the database quickly and easily and being able to change it, play with it and do all kinds of things that I know of no ERP system that can even come close." (Jim Wood, director, supply chain information systems, Teradyne)

Responding to change is all about quickly making the decision that will achieve the desired results. This requires collaboration amongst the key decision makers throughout the extended supply chain.

"You have to be in sync with your customers and in sync with your suppliers. RapidResponse has helped us consolidate information from both those sources that allow Jabil to more completely model the entire supply chain to make more effective decisions." (Ron Stappert, operations manager, Jabil Circuit)